Looking for new ways to draw new customers into your computer shop? Here are three easy ways to do just that:
Sell Printed Circuit Boards
An excellent way to expand your reach and draw new customers into your computer shop is to sell printed circuit boards along with the other computer tools and accessories that you already carry. By offering printed circuit boards, your clients can customize their existing electronic systems at home even if they're working with pieces and parts that aren't sold in your store. This means that you can attract customers who don't use the electronic equipment you specialize in, yet do need circuit boards to make their equipment work properly.
Carry single and double sided circuit boards for customers who want to connect personal devices together at home, and carry multi-tiered options for business customers. Buy your printed circuit boards from a manufacturer who offers wholesale pricing so you can stock your shelves with them and avoid having to place orders every time a customer wants to buy one in order to maintain your profit margins.
Talk to a company like Streamline Circuits for more help.
Offer Personalized Consultations
By offering personalized consultations within your business you'll connect with your current customers and make them want to keep coming back to you when they need help, parts, or repair services. Your personalized consultations will likely encourage customers to recommend your services to their friends and family too. Consider offering consultation services for things such as:
Adobe photo editing
Computer management for new users
Hard drive replacement classes
Website design and maintenance
Circuit board management
If you don't have the time or know-how to provide consultation services yourself, find an expert in your community who is willing to partner with you. You can then refer your customers to your new partner and share in the profits and word-of-mouth advertising.
Provide How-to Brochures to Customers
You can increase your word-of-mouth advertising results by providing basic how-to guides to your customers. Come up with a handful of different topics to focus on and then create brochures that teach customers something new about the topic. Consider teaching your customers about using spreadsheets, word documents, voice-to-speech software, spam detection programs, and any other topics you notice your customers wondering about.
Make sure that your store's name, phone number, and website address are printed on the how-to brochures and place them on a shelf in your store so customers can take them as they come and go. With your store information printed on the brochures, friends and family of your customers can contact you if they're given a guide and want to learn more about your products and services.
These ideas should help you connect better with your current customers and effectively reach out to new clients as time goes on.