Leasing a new IP address for a new service comes with few decisions. You might choose an address with a specific number scheme to make things easier for technicians, especially if your Domain Name System (DNS) servers aren't always functioning the way they should. You might even have a specific IP address range in mind to fit in with a certain region, but the big issue with a new IP address involves the traffic history. If you've noticed strange traffic patterns with no rhyme or reason after starting a new service, take a look at what could be happening and how to resolve the issue.
Popularity Needs To Fade Away
After getting a new IP address and bringing it online, a networking team is inundated with traffic. The type of traffic is unknown, but the one thing is obvious: it's too much to work with now, and it needs to stop.
One cause could be picking up the address of a popular website. If a major part of the Internet culture with popular media or services goes down and you receive the address, you'll become the new recipient of a ton of traffic. This is great if you're an advertiser and have the equipment to handle the requests, but not if you're a smaller service with no expectations of the trouble to come.
Such issues aren't usually a problem, as some brokers will keep the address off of the market for a while to "clean" the address of its traffic unless specifically requested. A bit of time is needed for anyone who specifically navigated to the website or service using the IP address.
Internet Feuds Are Real
If the issue isn't popularity, it might be infamy. Your IP address could have belonged to a website that was the target of a lot of hatred or mischief by rivals or hackers. The reason that your IP address became available could be the fact that the previous owner was sick of the attacks and wanted to jump to an unknown, safe address.
That leaves you in a bit of a predicament. Your options are either to jump to another address yourself or try to stop the traffic attacks. Although there are services available to protect your resources from attacks such as a Dynamic Denial of Service attacks, if you're dependent on the bandwidth of your connection, simply blocking the attacks may still take a bit of resources. The damage of a DDoS is both from receiving lots of traffic as well as your systems sending a response.
If you're looking for another address, an IPV4 broker (IP version 4 broker) team can help you find a clear address that isn't being hammered by traffic. If you'd rather reason with hackers and the previous owner's rivals--or if you're the target and being chased at every IP address change--the IP brokers can examine the situation and work towards a calming of the online feud. Contact an IPV4 broker to get help when an address simply has too much going on.